Happy Campervan Hire is a start-up business with a fantastic internal team, as the key elements where put in place they needed to find a way to market to their desired customer base in order to ensure the camper vans could be managed and fully booked.
Happy Campervan Hire provide luxury campervan hire on the south of England from their HQ in New-Milton, on the edge of the New Forest in Hampshire. They are part of the Sandstone Leisure Group of companies.
Although a relative new-comer to the Campervan Hire market they are fast becoming the leading camper hire company in the south of England.
The team is committed to delivering a high level of expertise, customer service, and attention to detail.
Happy Campervan Hire realised they needed to redevelop their web platform with a new responsive, secure website that would work across all devices. They needed a friendly CMS so their marketing team could update the website with regular content, without the need to go to the development team.
The new website needed to include a 'bespoke booking solution' and accept secure online payments to ensure customers could reserve holiday bookings along with management of the camper vans by the team.
The business had already engaged with a web designer and invested some time with an overall look and feel for the brand.
To secure bookings, a marketing strategy was required to draw customers to the website and convert those views into sales.
To increase productivity the team also required a unified collaboration workspace for managing email, documents and data, in the cloud, to communicate effectively and transparently across differing roles.
We embarked on the development with a business first approach. Ultimately sales would drive confidence and future financial security so our immediate focus was on the new performant website, hosted in the cloud along with a targeted marketing strategy.
To cater for an immediate booking offering for the business we integrated a temporary third party booking solution which enabled us to continue with the design of the bespoke booking platform.
In parallel we introduced and integrated the messaging and data workspace into the business to enable all stakeholders and customers to securely collaborate and manage their data.
Within a short timeframe we were able to drive new customers and sales to the business.
We were then able to focus on what we do best, development of the booking platform which integrated with third party payment providers and rich feature APIs to deliver an engaging and intuitive solution for customers and an insightful and critical management solution for the business.
We continue to work closely with the Happy Campervan Team, developing new features and back-office solutions to solve new challenges.